In today's fashion world, where quick turnarounds often equate to poor quality, custom-made clothing comes out to be an enduring solution. Whether you are running a fashion business or a small ready-to-wear shop, keep in mind that custom clothing isn’t about style, but it’s centred on comfort, quality, and even sustainability.
In this article, we will demonstrate how your business can expand by leaps confidently while maintaining consistency and complete customer satisfaction with custom clothing options. So, keep learning!
Wearing custom-made clothing is not only a way to dress up but also an investment in your well-being. Custom clothing pieces are thoughtfully created to accommodate specific body shapes and offer individual styles, providing physical and mental gains. Here, we are going to explain the benefits of custom-tailoring scientific knowledge to make it interesting.
First of all, keep in mind that your body functions best when it encounters no restrictive movement from clothing. Ready-made apparel is based on approximated general measurements, which, if they are too tight, can inflict considerable strain on your body.
Nonetheless, custom garments are stitched precisely to the client's measurements, which can range from 30 different areas like the neck, sleeve, waist, and shoulders. Hence, for a fashion brand, a suit business, or a local shop, your garments are guaranteed to fit better than off-the-shelf sizes.
Moreover, with custom garments, customers have the option to choose the fabrics, colours, and designs for pieces according to their choice. From a scientific point of view, decisions based on personalised preferences tend to hold benefits for dopamine secretion, which is the happiness and motivation signal molecule.
Thus, I must say that the custom clothing acts as an external marker of identity. This helps solidify one’s self-image, which is crucial for young people.
In addition, cognition and self-perception get a boost when wearing tailored clothing in personal style. I’m not saying this in the air, but science has proved this fact. In psychology, when we feel comfortable with our outfits, our mind gives positive reinforcement known as “enclothed cognition.” Thus, one tends to be more productive, begin to speak clearly and also show leadership skills.
Custom clothing's value comes from the investment made in it in its exceptional quality and durability. Each specific part of a custom garment is designed and constructed using high-end materials to best perform and outlast off-the-rack items. Because of this, custom shops as well as fashion businesses gain a reputation for providing genuine worth, beyond just fleeting trends.
The use of polyester blends and other synthetic fabrics, commonplace in fast fashion clothes, is counterproductive due to a lack of longevity.
A report by the Ellen MacArthur Foundation states that more than half of the fast fashion market’s output (over 60%) is manufactured from plastic-based materials, and most of this category starts disintegrating after wearing it just seven times. This type of clothing has poor thermoregulation, rapid ageing, loses shape, and may feel hot against the skin.
But with custom clothing, your clients will have an option to select high-quality natural fabrics such as 100% cotton, wool, linen or silk, which breathe better and can absorb moisture far more efficiently than competing materials. These fabrics also enhance comfort and knitwear while enhancing durability over time.
Furthermore, clothing produced in bulk goes through a quick cutting and sewing process to save time at the expense of quality. Research in textile engineering shows that clothing can be poorly crafted to the point where it loses shape or tears after only a handful of washes ( 5 or 10 laundry cycles revealed by research in the textile industry).
However, extensive care is taken while making custom garments. Expert tailors reinforce high-stress areas such as the underarms and pant crotches using bar-tacking or double stitching. Through this sophisticated tailoring, your business gains an advantage to provide outfits that withstand daily usage while looking visually appealing.
Thus, a business committing to quality, custom-tailored clothes demonstrates brand loyalty, boosting trust associated with the company. If you are wondering how to customize clothes, then don't worry, you just need to contact a local manufacturer or online, like us.
We at Kutetailor are custom clothing manufacturers for startups that supply customised formal, casual or women's apparel to a variety of the fashion industry for almost 30 years.
Initially, custom clothing may appear to be a large cost. Naturally, your customers might ask you one simple question: Why do I spend $400 on one jacket when I can purchase it for $100 at the store?”
However, as you are running your fashion business, I would say one thing: Set aside the price tag and consider practicality, then value becomes evident. Well, to satisfy your customers, I would like to introduce the idea of cost-per-wear.
Cost-per-wear is defined as dividing the total amount paid for an item by how many times it will be used. It clearly depicts what each use really costs. Consider these two jackets: one purchased from fast fashion stores and another from a tailor shop.
| Price | Wear Before Damage | Cost Per Wear | |
| Fast-Fashion Jacket | $100 | 10 wears | $10.00 |
| Custom-Made Jacket | $400 | 100 wears | $4.00 |
As shown in the table above, although the custom jacket has a higher initial figure due to the upfront price. But the extended longevity comes at a lower cost per usage. According to studies conducted on textile durability, most fast fashion items tend to expire in less than a year, while bespoke garments have an average lifespan of 5-10 years with proper maintenance. That offers immense value from just one piece.
Thus, this longevity puts a major hand in reduced returns and customer satisfaction, which in turn contributes to an improved brand image, too. Be it in small or bulk orders, this custom process enables you to provide fast and flexible bespoke clothing while maintaining quality.
When your business customises garments, this means you are responsibly managing resources, people, as well as the planet, by offering superior value clothing. In today’s fashion world, sustainability and ethics are core pillars that customers and other stakeholders deeply resonate with. Custom tailoring allows businesses to communicate those expectations.
Skilled tailors or reputed sewing units operating in clean workplaces under humane conditions usually offer bespoke sewing. This differs from fast fashion, which relies on slave labour due to sheer volume demand and artificially low prices.
In addition, custom sewing adheres to a made-to-order principle, which eliminates the production of surplus inventory stock. The opposite approach is adopted by fast fashion retailers who just crank billions of units without regard to the market cap surplus of unsold units lying idle.
Industry studies claim that the global textile waste dumpster receives over 92 billion tons annually. Your business no doubt wants to be heralded as championing the cause of intelligent and reduced wasteful systems framework, devoid of supply chains.
Nowadays, if you want to compete in the fashion market, you have to think about investing in custom clothing. As discussed throughout the article, custom clothing not only makes your customers feel comfortable, but this personalised dressing also helps in boosting self-confidence.
Moreover, the important point is quality, which is usually compromised in readymade garments. However, with custom clothing, your utmost focus would be providing the best quality, which in turn boosts the longevity of products and boosts your brand image.
Now, if you have made up your mind to start a custom clothing business, but are confused about how to get a custom clothing manufacturer, then just take a deep breath! We are just one tap away from you. We at Kutetaior provide high-quality and durable apparel products to the fashion industry, ensuring a transparent supply chain. So, explore our product range made to Measure Men's Suits!