The evolution of men’s suits has been a journey marked by timeless elegance and ever-changing trends. From the structured lines of the 1920s to the relaxed sophistication of modern cuts, each era has left its distinctive imprint on men’s fashion.
In today's fashion-forward world, men are more eager than ever to redefine their style each season with a fresh suit. As fashion continues to evolve, so do the trends in custom tailoring with the focus shifting more towards innovative fabrics and personalized touches.
Understanding the latest trends in men's suits is key to looking your best and making a statement. So if you are curious about the hot trends for this year, you're in the right place. In this guide, we’ll explore what is trending in 2024 and offer insights into the latest styles, helping you find the perfect suit to enhance your style and confidence.
As the fashion industry embraces sustainability, eco-friendly materials and innovations in sustainable fabrics are transforming the world of men’s suits. Designers, tailors, brands, and distributors are increasingly prioritizing environmentally conscious choices, ensuring that elegance and ethics go hand in hand.
The demand for eco-friendly materials is on the rise, with consumers becoming more conscious about the environmental impact of their purchases. Eco-friendly materials that are sourced and produced with minimal impact on the environment, promote a more responsible approach to fashion.
Key eco-friendly materials include:
Innovations in sustainable fabrics are driving the fashion industry towards a greener future. Brands are embracing these eco-friendly fabrics, creating high-quality, stylish suits that appeal to eco-conscious consumers.
Some of the notable advancements include:
Organic wool stands out for its production without synthetic chemicals and adherence to high animal welfare standards, offering warmth and durability with a reduced environmental impact.
While wool remains a timeless choice for suits, the latest trends in men's suits in custom tailoring emphasize texture-rich fabrics like wool blends and tweeds. Wool blends, incorporating fibers such as silk or linen, offer a luxurious feel and subtle sheen that epitomize elegance.
Recycled fibers are a rising trend in men's fashion, offering sustainable suit options without compromising style. Materials like recycled polyester, wool, and cotton are reprocessed from waste, reducing environmental impact and conserving resources.
Designers are experimenting with contemporary shapes, including oversized jackets reminiscent of the 1980s Armani era. These modern silhouettes offer a fresh take on classic tailoring, emphasizing comfort and individuality.
The trend leans toward broader cuts that are roomier through the chest, shoulders, and trousers. Think of the elegance seen in the 1930s and 1940s, evoking icons like Fred Astaire or Gary Cooper. Moreover, Kutetailor is a China-based MTM brand and it embraces both formal and casual styles.
Men are focusing on the combination of comfort and style, hence, lightweight and breathable fabrics such as linen and cotton are becoming increasingly popular in custom tailoring.
The line between formal and casual wear blurs. Designers encourage mixing and matching suit separates, like pairing a tailored jacket with trousers that complement it, avoiding the perfectly matched suit. This approach allows for versatility and a smart yet unstuffy ensemble.
Fabrics for custom smart casual find their way into formal suits. Unconventional materials like tweed, corduroy, or even denim-inspired textures add depth and character to traditional suits, making them suitable for various occasions.
The integration of technology in men's suits is revolutionizing the fashion industry, bringing together style, innovation, and convenience. From smart textiles and wearable technology to 3D body scanning and digital tailoring platforms, here’s how technology is transforming the way we design, fit, and wear suits.
Smart textiles embedded with sensors can monitor body temperature, adjust ventilation, and even charge your devices wirelessly. These innovations blend fashion with functionality.
Project Jacquard is a collaboration between Levi’s and Google that resulted in complex, networked, and touch-sensitive textile products. Imagine a suit jacket with touch-sensitive areas that allow you to interact with your devices seamlessly.
Likewise, UK-based Pireta’s Conductive Fabrics enables conductive patterns directly onto fabric. These fabrics become conductive, allowing for truly wearable smart garments. It makes a suit with embedded sensors for health monitoring or performance tracking.
Precision matters in tailoring. In 3D body scanning, a series of cameras or sensors capture precise measurements from multiple angles, creating a three-dimensional image of your body. It eliminates the guesswork and tailors use these measurements to design a custom suit.
Alton Lane a bespoke menswear startup uses 3D body scanners in their showrooms across major cities. Similarly, ZOZOSUIT provides accurate measurements in minutes.
Digital tailoring platforms allow you to customize your suit virtually. Choose fabrics, styles, lapel shapes, buttons, and other details through an intuitive interface. You can also visualize how your selections come together before placing an order. You can receive made-to-measure men’s suits delivered for your own customers. It’s a time-saving and hassle-free experience.
Kutetailor offers a seamless digital tailoring experience. Their website guides customers through fabric choices, style preferences, and measurements. The result? Perfectly fitted tailored suits.
Today's consumers are increasingly looking for suits that offer more than just a perfect fit; they want their garments to reflect their personal tastes and preferences. This trend sees a rise in demand for intricate details and bespoke elements in suits.
Offering personalized details not only enhances the customer experience but also adds a unique value to each garment. It allows consumers to create a distinct look that sets them apart from off-the-rack options. This trend aligns with a broader movement towards individualism in fashion.
1. Monogramming
One of the most sought-after customization options is monogramming. Adding initials or a name to the inside of a suit jacket or on the shirt cuffs gives the garment a personal touch. Monogramming in various fonts and colors is the new trend in 2024. It also offers a subtle yet distinct mark of personalization. Various brands like Gucci, Paul Smith, and Thom Browne add an individual touch with monogramming.
2. Unique Linings
The inside lining of a suit is an excellent canvas for personalization. Customers can choose from a variety of fabrics, colors, and patterns to make their suit uniquely theirs. Whether it’s a favorite color, a quirky pattern, or even a meaningful print, unique linings add an element of surprise and individuality to the suit.
Burberry features signature plaid linings, adding a touch of heritage to contemporary designs. Also, Dolce & Gabbana suits make a bold statement with embroidered silk linings or bold jacquard prints.
3. Fabric Selection
Allowing customers to choose their own fabrics, including sustainable and luxury options, can greatly enhance the personalization of a suit. This ensures that each suit not only fits perfectly but also aligns with the wearer’s preferences in terms of texture, weight, and environmental impact.
4. Detail Customization
Customizing details such as lapel width, pocket styles, button types, and even thread color for stitching gives consumers control over the final look of their suit. These options enable a high level of personalization, ensuring that every suit is a true reflection of the wearer's style.
In 2022, the global market for men's suits was valued at USD 46,752.36 million. It is projected to grow to USD 56,466.05 million by 2028, with a compound annual growth rate (CAGR) of 3.2% from 2022 to 2028. As the market for men's suits evolves, so too must the strategies for marketing them.
In 2024, a multifaceted approach that leverages digital marketing, fashion events, and customer engagement will be crucial for brands looking to stay competitive and connect with their audience.
Here are some key strategies to consider:
Digital marketing continues to be a dominant force, enabling brands to reach a broader audience through various online channels. With the increasing use of smartphones and social media, digital platforms offer powerful tools for targeting and engaging potential customers.
Brands are repurposing content across various social media platforms. From Instagram Stories to LinkedIn articles, they adapt their messaging to suit each channel. With AI-driven search algorithms, brands are optimizing their websites for voice search and semantic context. Long-tail keywords and natural language content are crucial for visibility.
Fashion events and shows provide a tangible way for brands to connect with their audience and showcase their products in a live setting. These events can create buzz and excitement around a brand’s offerings.
Hosting or participating in fashion events helps build brand awareness and credibility. It also provides an opportunity to directly engage with customers, gather feedback, and create memorable experiences. Furthermore, pop-up showrooms allow you to experience their craftsmanship and fabrics firsthand.
Many men’s suit manufacturers utilize the power of email marketing to engage their customers about the latest trends in in men's suit industry. They send personalized emails to existing and potential customers.
They also offer personalized styling services with virtual or in-person consultations to guide customers in selecting the perfect suit. This can include one-on-one consultations, virtual fittings, and style recommendations based on individual tastes and needs. Personalization is a very important strategy as it enhances the shopping experience.
The men's suits market is rapidly evolving, with 2024 trends emphasizing sustainability, technological integration, and customization. Eco-friendly fabrics, smart textiles, and 3D body scanning enhance suit functionality and fit. Customization and personalization are key, allowing consumers to express their unique style through bespoke and made-to-measure services.
Brands like Kutetailor provide tailored experiences from precise measurements to fabric selection. Embracing these trends in men's suits positions brands like Kutetailor to thrive, offering innovative and personalized solutions that cater to modern consumer preferences.
Oversized tailoring is emerging as the next big trend in men's suits. From who can pull off the look to tips for achieving it well, the celebrities to emulate, and the best places to buy your oversized suit, these topics are more and more trending.
In 2024, wide peak lapels are making a bold statement in men's fashion. The wide peak lapel adds a touch of sophistication and grandeur to men's suits, creating a powerful and confident aesthetic. As lapel preferences shift with fashion trends, this year is all about embracing the dramatic flair and elegance of wide-peak lapels.
Why not? Don't hesitate to explore various fits. Whether it's slim fit or regular fit, choose based on your personal style preferences rather than just your size.